CSMfacultymcgaheycsm441descript

CSM 441 CONSUMER COMMUNICATIONS

Instructor:  C McGahey

Credit Hours:  3 hrs.

Course Description

This course examines the principles, methods, techniques, and resources used in planning, writing, developing, and evaluating effective consumer communications programs for companies, institutions, and organizations using computers as a tool.  Students use Adobe PageMaker 6.5 or 7.0 to prepare publications related to their specific majors.

Course Objectives

•       Demonstrate advanced knowledge of Adobe PageMaker, to design professional publications.

•       Exhibit, and understand writing skills for use in professional, consumer, and community settings.

•       Collaborate with the community-at-large, professional within student’s field of study, to design appropriate publications.

•       Utilize technical expertise to apply critical thinking skills to enhance the quality of life for client-based professions based in the College of Human Environmental Sciences.

•       Apply clear, coherent prose in desktop publishing applications.