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Sound
advice and vital practical help with developing an idea into a business on
the Internet, which addresses aspects of specialization in Human Environmental
Sciences. The course will also address
the different aspects of designing and creating a web site, Internet
marketing and advertising, the role of search engines and directories,
measuring the effectiveness of an Internet strategy, e-mail marketing, the
scope of e-commerce within communications, global aspects of the Internet,
and the value of community- and interpersonal-communication and
The
modes of Business-to-Business (B2B), Business-to-Customer (B2C),
Business-to-Employee (B2E), Business-to-Exchange (B2X), Bricks, Clicks and
“Three-tailing” are examined.
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1. Describe the role and importance of
e-commerce in the U.S.
economy.
2. Identify business ideas that would be
successful on the Internet.
3. Design and develop a web site for a
business.
4. Identify financial strategies available
for financing an Internet business.
5. Examine the role of marketing in
e-commerce.
6. Identify promotional and advertising
strategies for the Internet.
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